The Beatrix Theater has been the location of choice for several editions of the BOVAG Car Dealer convention, organized by Wop.nl. It is a unique event with a professional program, dealing with trends and developments in the automotive sector. In addition, the event offers the perfect networking environment.

Every year, the convention has a topical theme, such as professional sport in 2008 and the power of passion in 2009. The Beatrix Theater, including the theatre hall, received a complete 'overhaul' to support the theme. With the Car Dealers Convention, Wop.nl sets the perfect example for a complete concept, offering the perfect combination of form and content.