With the theme ‘Making the world a better place’, the world’s largest cosmetics company celebrated its 100th anniversary at Event Centre Aalsmeer.

L’Oréal wanted to use their jubilee as an opportunity to give something back to society. L’Oréal Netherlands adopted the Blijf Group (an organization that offers information, advice, refuge and ambulatory aid for victims of domestic violence) as their charity for this event. The cosmetics company offered both the clients as well as the employees of the Blijf Group free beauty treatments. In addition, L’Oréal employees went to various Blijf Group locations to help with a range of chores.

After an informative plenary program in the theatre, during which the announcement was made that in 2010 a special L'Oréal Salon will be built in the Blijf Group’s new Oranjehuis in Alkmaar, the party started in the Big Apple. All the guests enjoyed the program with many different artists performing. After the event, everybody received a goodie bag with a unique book and CD about the 100-year history of L'Oréal. Naturally, the goodie bags also contained a surprise and various products from the wide assortment of L'Oréal products!